BIC Gelocity

BIC contacted us about creating an online video for their Gel-ocity pens. We worked closely with them to nail down the exact elements they were looking for, from the perfect hand models to the correct color sequence of pens. For this project, we had the fun opportunity to shoot a live production for the pens and hands, which was later incorporated into the animation.


Client: Bic
Director: Chad Thompson
Illustration: Michelle Ouellette
Animation: Chad Thompson, Edgar Ferrer,
Guille Comin, Mel McCann, Hannah Watkins
DP: John Anderson Beavers
Music: Gerald Roesser