“Not a Block”

We created three :15 animations for the Toy Industry Association’s Genius of Play campaign. The concept involved taking an everyday toy, such as a block, and illustrating the influence the toy can have on a child’s future.

While we brainstormed countless playthings, we settled on three: a bear, a block, and a drum. Using a bright, playful style and 3D animation magic, we brought these objects to life with warmth and meaning.

“Not a Bear” Animation

“Not a Drum” Animation


Agency: Makeout NYC
Director: Yeah Haus
Art Direction: Michelle Ouellette
Illustration: Michelle Ouellette, Yoyo Wang, Gretel Cummings
3D Modeling: Steve Savalle
Sound: Chad Thompson