Genius of Play

We created six 20-second character animations for the Toy Industry Association. Each short features one of their Genius of Play characters in everyday play and is meant to highlight the benefits of said everyday play.


Client: Toy Industry Association
Agency: Makeout NYC
Directed by Yeah Haus
Illustration/Design: Michelle Ouellette
Animation: Chad Thompson, Allen Laseter, Andrew Embury
3D Modeling: Steve Savalle